Dissemination Methods for Unintentional Injury Prevention Programs

After determining the intended audiences for dissemination, rural communities can use many different methods to convey the findings of their programs.

Some methods of dissemination for unintentional injury prevention programs include:

Posting updates on websites and blogs
Making social media posts during safety awareness days, such as the Rural Road Safety Awareness Week
Developing policy briefs and white papers
Hosting a table at a community event
Creating a media campaign to spread awareness of injury prevention topics, which may include for example public service announcements
Making statements to local newspapers or other outlets
Presenting to a range of audiences, such as state or regional associations and community members
Conducting outreach to community leaders, trusted messengers, and key potential partners, such as healthcare providers
Developing journal articles or other contributions to the rural evidence base
Creating one-pagers, infographics, posters, or other engaging products that can be distributed in multiple settings and online
Presenting at local, regional, and national conferences, such as the Safe States Alliance National Conference or the Injury Free Coalition for Kids Annual Conference
Presenting at rural focused conferences, such as the National Rural Health Association Annual Rural Health Conference, National Association of Rural Health Clinics, or National Organization of State Offices of Rural Health Annual Meeting
Presenting findings to funders and policymakers

Resources to Learn More

Writing & Disseminating Policy Briefs: A Communications Guide for Injury and Violence Researchers and Practitioners
Document
An overview about policy briefs focused on helping policymakers understand the burden of injury and violence, and interventions to address the burden. Provides guidance on preparing, writing, and disseminating policy briefs.
Organization(s): University of Iowa Injury Prevention Research Center
Date: 8/2017