Dissemination Methods

Once the dissemination objective and the audience are identified, there are a variety of ways to share the content. Common methods of dissemination include:

Meetings and conferences

• HIV/AIDS meetings and conferences:
  • Neighborhood meetings and HIV/AIDS support groups
  • Preparedness Summit
  • Presidential Advisory Council on HIV/AIDS (PACHA)
  • National Ryan White Conference on HIV Care & Treatment
• Rural health conferences:
  • National Association of Rural Health Clinics – Spring and Fall Institute
  • Annual Rural Health Conference
  • Rural Health Policy Institute
• Community health meetings and conferences:
  • Primary care association conferences, such as the Northwest Regional Primary Care Association (NWRPCA)
  • National Association of Community Health Centers Community Health Institute (CHI) and Expo
• Large-scale public health meetings and conferences:
  • Annual NALBOH Conference (National Association of Local Boards of Health)
  • Annual Association of State and Territorial Health Officials Meeting and Policy Summit
  • Annual American Public Health Association Meeting and Expo
  • Annual Meeting & Scientific Sessions of the Society of Behavioral Medicine
• Topic-specific conferences:
  • International Conference on Stigma
  • Advancing Excellence in Transgender Health Conference
  • Maine Harm Reduction Conference
  • National Harm Reduction Conference

Products

• Monthly, quarterly, and annual reports
• Newsletters
• Fact sheets, posters, and flyers
• Project/evaluation manuals so that other communities can replicate the program
• Communication plans
• Manuscripts

Media

• Press conferences or releases to major newspapers and media outlets in specific counties at regular intervals
• Television and radio public service announcements for HIV screening and testing
• Local task force and consortium websites
• Media campaigns/toolkits
  • #AskTheHIVDoc Campaign
  • National HIV Awareness Days
  • Let's Stop HIV Together Campaign
  • POZ
  • The Nebraska AIDS Project
  • Knowyo Campaign
  • #HIVBEATS Campaign
  • Get Tested Montana!
  • The #SpeakOutHIV Campaign
  • Health Communicator's Social Media Toolkit
  • HIV Prevention Goes Social Toolkit

Resources to Learn More

Let's Stop HIV Together
Website
Resource library from the CDC's Let's Stop HIV Together campaign for different priority populations and the general public, including materials for partner organizations and other audiences that address HIV testing, prevention, treatment, and stigma reduction.
Organization(s): Centers for Disease Control and Prevention (CDC)

Making Sure Research Is Used: Community-Generated Recommendations for Disseminating Research
Document
Outlines important considerations for disseminating HIV/AIDS specific research, and also describes the dissemination process developed by the Community Advisory Board.
Author(s): Fernández-Peña, J., Moore, L., Goldstein, E., et al.
Citation: Progress in Community Health Partnerships, 2(2), 171-176
Date: 2008

Confronting the Challenges of HIV/AIDS Information Dissemination: Report of the One-day HIV/AIDS Information Summit
Document
A report summarizing the findings from a summit held on HIV/AIDS dissemination topics. A number of recommendations of best practices were introduced, along with other ideas that show promising results for enhancing HIV/AIDS information dissemination.
Author(s): Carr, A.
Citation: Journal of the Medical Library Association, 92(2), 273-275
Date: 4/2004

Dissemination of Rural Health Research: A Toolkit
Document
Guide detailing the dissemination process of rural health research to relevant outlets. Includes general guidelines and samples of policy briefs, fact sheets, and other formats.
Author(s): Schroeder, S. & Bauman, S.
Organization(s): Rural Health Research Gateway
Date: 2019