Connecting Kids to Coverage Healthy Kids Outreach and Enrollment Grants

HealthyKids@cms.hhs.gov

Grants.gov contact center:
800.518.4726
support@grants.gov
Self-service knowledge base

SAM.gov:
800.518.4726
Live chat with the federal service desk

Connecting Kids to Coverage Outreach and Enrollment grants will provide funding to organizations that help families with children and pregnant individuals enroll in health coverage opportunities, including Medicaid, CHIP, and insurance affordability programs.

Required activities:

• Educate families about the availability of free or low-cost health coverage under Medicaid and CHIP
• Identify children likely to be eligible for these programs
• Help families, including parents and pregnant women, apply for and renew their coverage
• Participate in the Connecting Kids to Coverage National Campaign, especially the Back-to-School Initiative and the Year-Round Enrollment Initiative. Activities and strategies may include:
  • Sponsoring training webinars and meetings
  • Developing articles on key topics for partners
  • Creating and updating print and digital campaigns in English, Spanish, and other languages
  • Distributing public service announcements

Suggested outreach strategies:

• Targeting subgroups of children with lower-than-average health coverage rates such as adolescents, Latino/as, American Indians, Alaska Natives, and children in rural areas to bridge racial and demographic health coverage disparities
• Partnering with tribal programs that work with children and families
• Involving schools and other programs serving young people in outreach, enrollment, and retention activities
• Creating application assistance resources to provide high-quality, reliable Medicaid/CHIP enrollment and renewal services in local communities
• Working with organizations that serve parents and children released from incarceration
• Partnering with organizations that focus on children and families who are homeless or at risk of homelessness
• Working with organizations that serve children with special healthcare needs, including mental health and behavioral health needs
• Using social media to conduct virtual outreach
• Recruiting and employing linguistically and culturally diverse staff from the local community
• Partnering with other local and state health and human services programs and agencies to identify uninsured children and enroll them in coverage
• Using parent mentors and community health workers to help families enroll in Medicaid and CHIP, retain coverage, and find resources to address their healthcare needs

Applications will be accepted from:

• Government organizations:
  • State governments
  • County governments
  • City or township governments
  • Special district governments
  • Federally recognized native American Tribal governments
  • Native American Tribal organizations
  • Tribes or Tribal consortia, Tribal organizations, urban Indian organizations, and Indian Health Service providers
• Education organizations:
  • Independent school districts
  • Public and state-controlled institutions of higher education
  • Private institutions of higher education
• Nonprofit organizations:
  • Nonprofits that have a 501(c)(3) status with the IRS
  • Nonprofits that do not have a 501(c)(3) status with the IRS
  • Community and consumer-focused nonprofit groups
  • Other charitable organizations (Confirm eligibility with program staff.)

Award ceiling: $3,000,000
Project period: 5 years
Estimated number of awards: 22
Estimated total program funding: $66,300,000

Links to the full announcement and online application process are available through grants.gov. The application instructions will be found on the related documents tab.

While not required, potential applicants are encouraged to email a letter of intent to HealthyKids@cms.hhs.gov by February 7, 2025. The application submission deadline is March 7, 2025.

Applicant webinars
(Registration required)
January 28, 2025
February 13, 2025
1:00 - 2:00 p.m. Eastern