Marketing Strategies to Encourage Rural Residents of High-Obesity Counties to Buy Fruits and Vegetables in Grocery Stores

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Examines the relationship between 17 rural Appalachian Kentucky grocery stores' social marketing efforts to promote healthy eating and the frequency of fruit and vegetable purchases. Features statistics on survey participants' demographics and influence of recipe cards on purchase of ingredients including fruits and vegetables.

Emily Liu, Tammy Stephenson, Jessica Houlihan, Alison Gustafson

Preventing Chronic Disease, 14

10/2017

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Appalachia · Food security and nutrition · Statistics and data · Wellness, health promotion, and disease prevention · Kentucky