Formative Evaluation of a Grocery Store-Based Nutrition Incentive Program in a Primarily Rural State

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Analyzes nutrition incentive programs (NIPs) that incentivize the purchase of fruits and vegetables and their implementation in grocery stores. Reports on a formative evaluation of NIPs in Oklahoma and discusses implementation challenges. Focuses on program issues that may emerge in a mostly rural state such as employee training, increased personnel needs, and communication between NIP program and retailers.

Christopher S. Moghaddami, Marianna S. Wetherill, Richard Comeau, Leslie Young, Mary B. Williams

Journal of Health Care for the Poor and Underserved, 35(4)

11/2024

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Food security and nutrition · Poverty · Wellness, health promotion, and disease prevention · Oklahoma