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Effort Required and Lessons Learned from Recruiting Health Plans and Rural Primary Care Practices for a Cancer Screening Outreach Study

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Description
Explores factors influencing recruitment and enrollment of primary care practices for SMARTER CRC, a rural colorectal cancer (CRC) screening trial in Oregon. Discusses outreach strategies, relationship-building, messaging, reasons for participation among clinical practices and Medicare health plans, and more. Highlights rural-specific factors throughout.
Author(s)
Brittany Badicke, Jennifer Coury, Emily Myers, et al.
Citation
Journal of Primary Care & Community Health, 15
Date
06/2024
Tagged as
Cancer · Health screening · Medicare · Networking and collaboration · Primary care · Research methods and resources · Statistics and data · Oregon