Effort Required and Lessons Learned from Recruiting Health Plans and Rural Primary Care Practices for a Cancer Screening Outreach Study

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Explores factors influencing recruitment and enrollment of primary care practices for SMARTER CRC, a rural colorectal cancer (CRC) screening trial in Oregon. Discusses outreach strategies, relationship-building, messaging, reasons for participation among clinical practices and Medicare health plans, and more. Highlights rural-specific factors throughout.

Brittany Badicke, Jennifer Coury, Emily Myers, et al.

Journal of Primary Care & Community Health, 15

06/2024

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Cancer · Health screening · Medicare · Networking and collaboration · Primary care · Research methods and resources · Statistics and data · Oregon