Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas

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Analyzed 30 year cardiologist rural outreach travel data from Iowa to determine factors impacting outreach decision-making and the impact on rural access to cardiology care. Discusses cardiologist distribution, predicted impacts of reduction in workforce, and policy measures to increase access to care, particularly for the most at risk rural outreach sites.

J. Jason Bell, Sanghak Lee, Thomas Gruca

Journal of Marketing, 88(1)

10/2023

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Access · Cardiovascular disease · Health workforce supply and demand · Mobile and episodic healthcare delivery · Physicians · Policy · Specialty care · Statistics and data · Iowa