Bringing Produce to the People: Implementing a Social Marketing Food Access Intervention in Rural Food Deserts

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Evaluates the implementation of a mobile farmer's market in California that was intended to increase access to fresh produce in a rural area. Discusses the program, evaluation methods used, and lessons learned.

A. Susana Ramirez, Lillian K. Diaz Rios, Zulema Valdez, Erendira Estrada, Ariana Ruiz

Journal of Nutrition Education and Behavior, 49(2), 166-174

02/2017

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Access · Food security and nutrition · California