Mass Media Campaign to Reduce Consumption of Sugar-Sweetened Beverages in a Rural Area of the United States

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Results of a study in which messages about health risks associated with sugar-sweetened beverages (SSBs) were disseminated in 2015-2016 through television, digital channels, and local organizations, in 17 rural counties in Tennessee, Virginia, and Kentucky. Features statistics including comparisons of SSB sales in this area before and after the campaign.

Thomas A. Farley, Hayli S. Halper, Anne M. Carlin, et al.

American Journal of Public Health, 107(6), 989-995

06/2017

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Obesity and weight control · Public health · Statistics and data · Wellness, health promotion, and disease prevention · Kentucky · Tennessee · Virginia