Developing Smokeless Tobacco Prevention Messaging for At-Risk Youth: Early Lessons from "The Real Cost" Smokeless Campaign

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Presents the findings of two separate qualitative research studies – strategic concept testing and creative concept testing - conducted with youth at risk or who had experimented with smokeless tobacco (SLT), to support the development of health messaging to inform youth on the consequences of SLT use. Focus groups were conducted with 252 rural male youth ages 12-17 from states with high prevalence of SLT associated with the target audience.

Matthew W. Walker, Sarah A. Evans, Cameron Wimpy, Amanda T. Berger, Alexandria A. Smith

Health Equity, 2(1), 167–173

2018

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Children and youth · Statistics and data · Tobacco use · Wellness, health promotion, and disease prevention · Arkansas · Iowa · Kansas · Kentucky · Montana · Oklahoma · Virginia · Wisconsin